THrīv Apparel was founded in Cochrane, Alberta in 2023 with a mission to provide high-quality, versatile clothing that fits into the active and diverse lifestyles of our customers.
Our focus on sustainability and supporting local businesses reflects our dedication to making a positive impact on both local and global communities.
We are inspired by the natural beauty of Canada and the adventurous spirit of our customers. Whether you're hiking in the Rockies or running errands in the city, THrīv Apparel is designed to support your journey, every step of the way.
What we are all about
Quality and Comfort
We provide high-quality, stylish, and comfortable casual and athletic wear for adults and kids.
Canadian Pride
Our products feature and support Canadian brands, reflecting our commitment to local businesses and communities.
Sustainability
We prioritize eco-friendly practices and sustainable materials in all our apparel.
Versatility
Our multi-functional pieces are designed to fit seamlessly into the diverse and active lifestyles of our customers.
Exceptional Customer Service
We are dedicated to offering personalized and exceptional customer service to ensure a positive shopping experience.
Community Engagement
We foster a sense of community and belonging, encouraging customers to connect and engage with our brand and each other.

Meet Jennifer
Cochrane Mom, Wife & Entrepreneur
Born and raised in Edmonton, Jennifer Rook has called Cochrane home for the past six years. With a successful career at two large corporations, she has had the opportunity to grow professionally while traveling throughout the prairies.
Jennifer is the founder of THrīv, a venture established to meet the needs of the local community by helping individuals feel and look their best. She is passionate about fostering community engagement and creating connections that empower individuals to thrive and support one another.
Outside of her professional endeavors, Jennifer cherishes time spent in the great outdoors with her family of six. Whether hiking, biking, or enjoying a day at the park, she values the moments shared with her loved ones. In addition to her family adventures, Jennifer has a passion for scuba diving and a fascination with cars—two hidden loves that showcase her adventurous spirit.



